21 Ways to Use Postcards to Market You and Your Business
June 20, 2009 by
Filed under General
If you use postcards only to say, “Wish you were here,” you are missing a plethora of ways to market yourself and your business. Postcards are cool because they are cheap, unusual, and always read.
Use postcards for:
1. Self-promotion
2. Product promotion
3. Website promotion
4. Book promotion
5. Event promotion
6. Thank You notes
7. Let me introduce myself
8. Follow up to first, second or third meetings
9. Award or honor announcements
10. Invitations
11. Reminders
12. New location announcements
13. Price lists
14. Calendars
15. Sports events schedules
16. Emergency contact numbers
17. Greeting cards
18. Handouts
19. Monthly tips
20. Thinking of you
21. Mini-newsletters
Where to get postcards:
1. Send scenic postcards from your travels.
2. Order funny postcards online. Check out Duck Boy postcards.
3. Create your own on your computer. Have the copy center duplicate them on bright cardstock. Unless you are surer of hand and eye than I am, have the professionals cut your cards. Nothing says amateur like off center, catawampus cards.
4. Print your cards on Avery perforated postcards. They have a nice feel and the perforations don’t show.
5. Have a graphic designer create a postcard, find a printer and get it printed. Make sure postal regulations are followed.
6. Hire a mailing service that will take your contact list, create labels, design and mail your postcards. This is great if you have a target list you want to stay in front of every month or quarter.
7. Order postcards on line. I’ve had wonderful results with Modern Postcard. The quality is superb, the service is great, the selection is overwhelming, the turnaround is quick and the cost is cheap, cheap, cheap. The postcard plus the postage cost less than the postage alone for a first class letter. There are other companies that do this kind of work, but I have only used Modern Postcard. I just ordered a snappy, new postcard from them. If you’d like to see it, e-mail me your address. I’d also like to hear how you have used postcards or seen them used creatively. It would be a great service to our readers to let them know how to maximize postcard marketing.
Reprint this as long as Karen Susman’s (c) and contact information are included.