You need to analyze all of the benefits that you offer differently from your competitors and create one or two of the biggest promises that you can and craft your USP around that promise.

You unique selling proposition must be credible. The customer must believe that you are telling the truth and that you will live up to your promise.

Your USP has to be big enough to pull the customer out of their over-marketed life and buy from you. At the same time you cannot have a statement that is so over the top your prospect does not believe that you can fulfill the promise.

Your Unique Selling Proposition should be only one or two sentences, where every word is carefully chosen to explain exactly why the customer should by from you and how their pain will be cured immediately.

You should be very specific in your USP. Do not just state that you have “great service.” Explain that you have a 98.5% customer satisfaction rate.

Your USP, along with the rest of your marketing plan will build trust with your customer. You want to remove 100% of the fear of the purchase decision, so that the customer is completely satisfied and unafraid before they even open their wallet, and that becomes nothing more than a transaction to get the final product, instead of a regret.

Every successful business on earth has a USP of some sort. The are huge, Fortune 500 companies that have spent millions creating and promoting terrible USPs that do not explain anything that the company does, let alone what it will provide for the customer.

Your Unique Selling Proposition will not last indefinitely either. As with everything in business, you will need to occasionally adjust your USP to meet market conditions or product changes in your business. A well-crafted USP should last at least 5 years, hopefully more like 10.

Every aspect of your business is going be molded around your USP, and what you can do for your customer, so crafting your USP is one of the most critical tasks to creating the backbone of your business.

Ironically, one of the most powerful approaches to growing your entrepreneurial business is to repurpose the information you already have, the services and products you have already developed to create new streams of income.

Here are several keys to take your know how and increase your revenues:

Create Audio Products -You may not realize how often you are saying the same thing. Each time you say it, casually and comfortably in a conversation, you are actually proving yourself to be an expert.

1 – Get yourself a digital recorder and record yourself as you answer other people’s questions in person.

2 – Remember to record by phone. You can schedule teleconferences and tell people you’re available for answering questions and you’re recording the call so people can listen again later.

3 – Bundle the recordings and let people know they are available for a fee as downloaded mp3 files or CDs… and now you’re being paid for your expertise.

Offer Programs – Many professionals think they must sell their efforts by the hour. That means you constantly have to ‘re-sell’ your customers over and over again. These 3 steps will completely smooth out your cash flow:

1 – Think about the work you do most often, and the average number of hours that you’ve used to deliver it. Give those work efforts names based on the results they create for your customers.

2 – Create 3 levels of programs with 3 different prices so you can offer choices. Most buyers will crave your top program, and often select the middle program.

3 – Always speak in programs when people ask you “How do you work with…?”

Bonus Tip – Only offer programs! Even the prospective customer who just wants ‘a couple of hours’ should be told “I have a service I call the quick assessment” or “Let me tell you about my Start Up Program to see if that’s a fit for you.” Once they are in the program mindset you’ll have them signing up over and over and you’ll be using your own time much more efficiently and profitably.